Benefit Fake Up

On Monday night I was invited to attend the launch of Benefit's brand new (which you bbloggers have probably already heard about) product, Fake Up in House of Fraser Glasgow. Fake Up is Benefit's new and innovative moisturising concealer that promises not to crease under the eyes (yay!). I don't know about you, but no matter how much I work my concealer in, by the time I've moved onto my mascara I already have some creasing underneath my eyes even if I've powdered. So I was so excited when I heard about Fake Up and as I'm already a big fan of Benefit Makeup (especially They're Real! and Brow Zings) I was expecting great things from this product.

First of all, lets talk about the packaging. Benefit always go all out with the design of their packaging, it's always brightly coloured, patterned and most of all, fun. I love the lipstick style silver and pink casing and the fact the colour of the box corresponds to the colour of the concealer. Overall, the packaging gets a big thumbs up from me.

Now onto the product...Fake Up comes in three different shades; light, medium and deep. So what's the secret behind it? It has two layers to it, the hydrating ring on the outside and the concealing core. The hydrating ring contains Vitamin E and apple seed extract to ensure that it moisturises the skin immediately and keeps it hydrated for up to 6 hours. The concealing core hides dark circles, smoothes skin and diffuses light to make those early mornings a little bit easier.

What does Benefit have to say about Fake Up? - "Our new hydrating crease-control concealer instantly hides dark circles & minimises fine lines for silky smooth coverage!"

I definitely agree with what Benefit say. I tried this product on at the start of the event and by the time I got home it was still perfect and not a crease in sight (with NO powder just to let you know). As soon as you apply it you can feel how moisturising it is and you can even see it in the photos above.

The lovely Claire colour matched me to the shade 02 Medium, but we were lucky enough to leave with all 3 shades. Now I bet you're wondering, what would I possibly do with all 3 shades? Well, Benefits Head Makeup & Trend Artist, Lisa (oh and Brow Expert, did I get it all right Lisa?) told us that not only can it be used as a concealer but also a highlighter and contour. I'll definitely be trying the Light out as a highligher and the Deep underneath by cheek bones as a gorgeous contour. Lisa also used Fake Up at the Matthew Williamson show at London Fashion Week.

Overall, I'm completely sold on this product so far and have never used anything like it, Benefit just keeps getting better and better! Fake Up retails at £18.50* and will be available to buy from the 30th of March. What do you think, will you be buying it?