Wednesday 6 March 2013

Benefit Fake Up





On Monday night I was invited to attend the launch of Benefit's brand new (which you bbloggers have probably already heard about) product, Fake Up in House of Fraser Glasgow. Fake Up is Benefit's new and innovative moisturising concealer that promises not to crease under the eyes (yay!). I don't know about you, but no matter how much I work my concealer in, by the time I've moved onto my mascara I already have some creasing underneath my eyes even if I've powdered. So I was so excited when I heard about Fake Up and as I'm already a big fan of Benefit Makeup (especially They're Real! and Brow Zings) I was expecting great things from this product.

First of all, lets talk about the packaging. Benefit always go all out with the design of their packaging, it's always brightly coloured, patterned and most of all, fun. I love the lipstick style silver and pink casing and the fact the colour of the box corresponds to the colour of the concealer. Overall, the packaging gets a big thumbs up from me.

Now onto the product...Fake Up comes in three different shades; light, medium and deep. So what's the secret behind it? It has two layers to it, the hydrating ring on the outside and the concealing core. The hydrating ring contains Vitamin E and apple seed extract to ensure that it moisturises the skin immediately and keeps it hydrated for up to 6 hours. The concealing core hides dark circles, smoothes skin and diffuses light to make those early mornings a little bit easier.

What does Benefit have to say about Fake Up? - "Our new hydrating crease-control concealer instantly hides dark circles & minimises fine lines for silky smooth coverage!"

I definitely agree with what Benefit say. I tried this product on at the start of the event and by the time I got home it was still perfect and not a crease in sight (with NO powder just to let you know). As soon as you apply it you can feel how moisturising it is and you can even see it in the photos above.

The lovely Claire colour matched me to the shade 02 Medium, but we were lucky enough to leave with all 3 shades. Now I bet you're wondering, what would I possibly do with all 3 shades? Well, Benefits Head Makeup & Trend Artist, Lisa (oh and Brow Expert, did I get it all right Lisa?) told us that not only can it be used as a concealer but also a highlighter and contour. I'll definitely be trying the Light out as a highligher and the Deep underneath by cheek bones as a gorgeous contour. Lisa also used Fake Up at the Matthew Williamson show at London Fashion Week.

Overall, I'm completely sold on this product so far and have never used anything like it, Benefit just keeps getting better and better! Fake Up retails at £18.50* and will be available to buy from the 30th of March. What do you think, will you be buying it?




17 comments:

  1. These look amaze ! I never use concealer under my eyes but I do want to contour more and these look like a treat, the packaging is lush too ! Xoxo

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  2. Wow this sounds amazing if it really doesn't sit in the lines under the eyes! Have just bought a new concealer but no doubt will still be desperate to try this too. X

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  3. This product looks so amazing! Benefit are on a roll recently with this and Fine One One! Think i'll have to be checking this out in the near future especially if you can use it to contour too!

    Sophs xx The Sopho Diaries

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  4. These look amazing! And i love the packaging x

    http://pamperedpout.blogspot.co.uk

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  5. This sounds just what i need :) and will deffo be purchasing it when it comes out!! Lovely review :)

    Love Emily xx

    http://love-x-beauty.blogspot.co.uk/

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  6. I don't think it looks pale enough for me.. but I like the concept :) xx

    Gem ♥ | Miss Makeup Magpie

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  7. Great post I really need to give this a try as most concealers I use are very dark on my pale skin but the light shade in this looks perfect :) these sound amazing and not to pricey too ! xx

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    www.krystelcouture.co.uk

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  8. These look amazing and the lightest one looks like it would be perfect for my skin tone :)

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  9. great post, i went to the event last night in Newcastle and i am so impressed with the product!
    Anna x

    onthedressingtable.blogspot.co.uk

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  10. I gotta try this! My concealer always creases.
    merrybellyland777.blogspot.com

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  11. It looked gimmicky to me at first but the swatches looks SO good x

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  12. Lovely photos, this concealer sounds like exactly what I need! I have others that just seem to be so drying. The swatches look amazing, soo thick and pigmented (if you can say that about a concealer?! haha). xx
    zoeyinwonderland.blogspot.co.uk

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  13. Lovely! I wish they had darker ones.. unless they do?

    http://www.candyliquor.co.uk
    UK High Street Fashion
    xoxo

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  14. I never use concealer but I really think i should, haven't found a great one but after hearing great things about these I definitely have to get it. Just came across your blog, Im a new follower:)

    myloveforxx.blogspot.ie

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  15. I have to try this x your new follower x

    H x

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  16. I just added Benefit Cosmetics Fake Up to my wish list! Boutique Bag Lady

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